LEARN ABOUT THE LOOP

Enhance the Business Loop Environment

• Work to develop the I-70 Business Loop Corridor Study in cooperation with the City of Columbia and MODOT which includes, among other recommendations:
  • • Replacing overhead power transmission lines with underground lines
    • Adding and improving sidewalks and crosswalks
    • Stormwater management solutions
    • Streetscape enhancements such as landscaping, street furniture, and lighting
    • Cosmetic improvements such as seasonal banners, wayfinding signage, and more

• Work to develop a zoning overlay district that will allow for redevelopment along the corridor

Enhance the Business Loop Economy

• Support and promote existing businesses, institutions, and organizations on The Loop
• Manage and expand the CoMo Cooks Shared Kitchen operations
• Continue to implement the Small-Scale Manufacturing Plan and promote the various shared spaces/business incubators on The Loop
• Business recruitment and retention initiatives
• Market research to understand both consumer and investor opportunities

Increase the Business Loop Safety

• Work with the City of Columbia to complete the Business Loop 70 Road Safety Audit for the street and begin implementing the recommendations
• Increase pedestrian and bike safety in cooperation with the City of Columbia and MODOT
• Continue to activate unused spaces so more people feel comfortable visiting the area
• Work with CPD and social service agencies to address safety issues.
• Address issues arising from the planned Opportunity Campus in cooperation with VAC, the City of Columbia, and other partners.

Marketing and Events

• Extended campaign celebrating the 100-year anniversary of Highway 40 and highlighting the history of the road
• Consumer marketing and branding to reinforce The Loop brand and increase awareness of the corridor and the businesses
• Promotional activities including digital advertising, website, social media, and email newsletters
• Public relations to improve the image of the Business Loop
• Events to bring people to the Business Loop

Advocacy

• Partner with the City of Columbia to secure funding for capital improvements stemming from the I-70 Business Loop Corridor Study and the Business Loop 70 Road Safety Audit
• Work to develop special incentives or opportunities for redevelopment that fit with the character of the street
• Advocate to advance policies and attract additional resources to the area
• Maintain communications tools to reach out to stakeholders and educate ratepayers