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Decoding our Logo

If you happen to look down as you're walking through a city, you may have noticed the colorful, spray painted markings that appear on streets and sidewalks seemingly overnight. A expert in public works can easily read these colors and symbols as a map to the pipes, wires and tubes hidden just beneath the surface. 

One mark that caught our attention was the infinity symbol, used to indicate the start or finish of a proposed project area. What better way to highlight the start of our very own project area here on the Business Loop? Our logo incorporates this infinity mark along with a bright green symbol representing a lushly planted roundabout. 

We see the contradiction in an infinite loop representing both the start and the end of something but we think it serves as a reminder that while we may finish one project, another great one is just around the bend. 

You can learn more by checking out our Graphic Toolkit and if you would like our logo files for your own use, drop us a message at [email protected].

The Loop
601 Business Loop 70 W#128
Columbia, MO 65203
(573) 443-LOOP
[email protected]

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