If you happen to look down as you're walking through a city, you may have noticed the colorful, spray painted markings that appear on streets and sidewalks seemingly overnight. A expert in public works can easily read these colors and symbols as a map to the pipes, wires and tubes hidden just beneath the surface.Â
One mark that caught our attention was the infinity symbol, used to indicate the start or finish of a proposed project area. What better way to highlight the start of our very own project area here on the Business Loop? Our logo incorporates this infinity mark along with a bright green circle representing a lushly planted roundabout.
We see the contradiction in an infinite loop representing both the start and the end of something but we think it serves as a reminder that while we may finish one project, another exciting one is just around the corner.
Photo Credit: BBC/Laurence Cawley
Download our logo inspired by these utility markings as well as our full Graphic Toolkit via Google Drive.
