Every five years Community Improvement Districts are required to present a big-picture plan outlining long-terms goals for the organization--and we have a few! We're excited to partner with the City of Columbia on plans to improve and beautify the street and we're continuing our work promoting Loop businesses and our CoMo Cooks Shared Kitchen.
Enhance the Business Loop Environment
- Work to develop the I-70 Business Loop Corridor Study in cooperation with the City of Columbia and MODOT which includes, among other recommendations:
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- Replacing overhead power transmission lines with underground lines
- Adding and improving sidewalks and crosswalks
- Stormwater management solutions
- Streetscape enhancements such as landscaping, street furniture, and lighting
- Cosmetic improvements such as seasonal banners, wayfinding signage, and more
- Work to develop a zoning overlay district that will allow for redevelopment along the corridor
Enhance the Business Loop Economy
- Support and promote existing businesses, institutions, and organizations on The Loop
- Manage and expand the CoMo Cooks Shared Kitchen operations
- Continue to implement the Small-Scale Manufacturing Plan and promote the various shared spaces/business incubators on The Loop
- Business recruitment and retention initiatives
- Market research to understand both consumer and investor opportunities
Increase the Business Loop Safety
- Work with the City of Columbia to complete the Business Loop 70 Road Safety Audit for the street and begin implementing the recommendations
- Increase pedestrian and bike safety in cooperation with the City of Columbia and MODOT
- Continue to activate unused spaces so more people feel comfortable visiting the area
- Work with CPD and social service agencies to address safety issues.
- Address issues arising from the planned Opportunity Campus in cooperation with VAC, the City of Columbia, and other partners.
Marketing and Events
- Extended campaign celebrating the 100-year anniversary of Highway 40 and highlighting the history of the road
- Consumer marketing and branding to reinforce The Loop brand and increase awareness of the corridor and the businesses
- Promotional activities including digital advertising, website, social media, and email newsletters
- Public relations to improve the image of the Business Loop
- Events to bring people to the Business Loop
Advocacy
- Partner with the City of Columbia to secure funding for capital improvements stemming from the I-70 Business Loop Corridor Study and the Business Loop 70 Road Safety Audit
- Work to develop special incentives or opportunities for redevelopment that fit with the character of the street
- Advocate to advance policies and attract additional resources to the area
- Maintain communications tools to reach out to stakeholders and educate ratepayers
